The Flipkart group has proclaimed the acquisition of increased reality startup Scapic to boost its looking expertise capabilities. The Walmart-owned company can acquire a 100% stake in Scapic and aboard its team.
Scapic’s team can work towards fast Flipkart’s efforts to produce deeper camera experiences, virtual storefronts, and new opportunities for whole advertising on its platform, the aforementioned Flipkart during a release.
Speaking on the deal, Kaylan Krishnamurthy, CEO, Flipkart cluster, said, “…as we have a tendency to create investments that specialize in developing and nurturing the retail scheme, we have a tendency to are committed to creating our platform easier to navigate and richer for shoppers in terms of content and skill. I we have a tendency tolcome the Scapic team to Flipkart as we continue our efforts to produce deeper price to our customers.”
Founded by Sai Krishna V K and Ajay P V, Scapic could be a cloud-based platform that permits creation and business of increased Reality and 3D content, presently serving purchasers across e-commerce and selling. Additionally to providing native language interfaces on its platform for shoppers across the country, the corporate conjointly helps produce looking experiences across classes like fashion, piece of furniture and natural philosophy.
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The three-year-old startup had raised $500,000 in its seed spherical of funding from Axillar, Special Invest, and Newport Capital in Gregorian calendar month 2018.
This is the second acquisition by Flipkart in November. Earlier this month, Flipkart no heritable the belongings of diversion startup Mech Mocha for AN unrevealed quantity. In 2019, the firm had conjointly no heritable a two hundredth stake in loyalty and reward platform Easy Rewards and speech recognition platform Live.ai.